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Welcome to this second edition of Magnet Quarterly: our Employer Branding newsletter. This quarter we bring you some of the latest global trends in employer branding and news about some of the exciting projects we have been and are working on:

• We published the 2011 edition of CareerCompass at the beginning of June. Copies have been delivered to all 23 universities in South Africa.


• Our Employer Branding meets Social Media workshop was well received by those who attended. (Is it possible to link these bold bits to the story they relate to?)


• The Magnet Communications research team has been preparing for our eighth annual research surveys — the Student Survey; the Professionals’ Survey; and the MBA survey.


• We are planning a Magnet Employer Branding Workshop for this quarter. The workshop will explore how an integrated approach to employer branding can be linked to the HR and Communication processes in an organisation.


• We will also be launching our student career discovery tool for students, Career Magnet in Q3.


• We’re pleased to announce that Luvuyo Magopeni is back on the Magnet team! Luvuyo is key account manager for our other new venture, Magnet Student Placements, which aims to help students in Gauteng gain real work experience through part time assignments with ideal employers.

Enjoy the read and please send us your comments and suggestions. We would like to hear how we can better serve your needs. And please don’t forget to follow us on Facebook and Twitter — we regularly post interesting nuggets of information.

Employer branding is evolving quite quickly these days and it is Magnet’s aim to keep our clients up to date with what’s happening. The trends below are receiving more and more attention. And one in particular, how an integrated approach to employer branding can be linked to the HR and Communication processes in an organisation, will be the subject of our Magnet Workshop for this coming quarter.

The Magnet Communications Employer Branding meets Social Media workshop was held in May. Per Håkansson, the guest speaker, has worked with several start-ups such Icon Medialab, Yahoo!, Blurb Inc and Springboardr.com and lectures at Hyper Island, the digital Harvard in the US and Sweden. His message was clear.

Auditor General Deputy Business Executive, Mabatho Sedikela, pictured alongside, is among Magnet’s clients who believe that online video is one of the most effective social media tools for engaging future and current employees. We will be loading her and other new videos onto our website over the next few weeks. Keep an eye open for them!

Looking forward to Q3

Magnet Communications is proud to announce that we are developing a new career discovery tool for students — Career Magnet, which will be launched in Q3. We spoke to Claire Butler, the dynamo behind the development. She tells us something about this project that we believe will assist our clients in building great relationships with students across the country.

Magnet Communications
Research & Media (Pty) Ltd
1st Floor, Atterbury House
20 Georgian Crescent
Hampton Office Park
Bryanston
2191
Tel: +27 11 706 0670