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Welcome!
Welcome to this first edition of Magnet Quarterly: an Employer Branding newsletter bringing you the latest insights and news gained from our cutting edge research and practice. Over the years our research and work across all industries, particularly with the old veterans of the war for talent - commerce, engineering, technology and the health sciences - has provided us with a great deal of experience and insight. It seems appropriate that we should share this knowledge with you, our clients, as you begin to ramp up your employer branding activities in preparation for full-blown economic recovery later this year and next year. Thus our decision to publish what we hope will become a useful source of insight, news and debate for the employer branding community. Enjoy the read and please send us your comments and suggestions. We would like to hear how we can better serve your needs. |
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Magnet Q1 highlights
The first quarter of 2011 saw us building on our spectacularly successful 2010 research period. We elicited responses from a record number of respondents: South African students (38 769), professionals (13 445) and MBA students (500). We have been sharing the results of the research with respondents, our partners at universities and with other interested parties. |
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Client-centred service
Carol Johansson is no stranger to employer branding. In her previous role as Media Director of Magnet Communications and partner in the business, she not only created the cutting edge reputation of Magnet's employer branding publications, but also informed much of the underlying business strategy of Magnet Communications. In her new role as MD of MagnetFusion, Johansson speaks to Magnet Quarterly about employer branding. |
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Are you falling behind in social media?
Social Media has enabled us to communicate, engage and collaborate with the wider world as never before. And, of course, it presents progressive organisations with a new way of looking at talent attraction, engagement and their overall employer brand. But they have been slow to incorporate these media into their overall employer branding strategy. A quick look at the latest Magnet research results on the views of prospective and current employees regarding social media may however convince them to buck up. |
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Looking forward to Q2 While we're far from complete economic recovery, the job market has begun to bounce back and employers (both public and private) are preparing for a new growth phase. At Magnet we have become aware of a great sense of energy in the air and a sense of optimism. We saw this particularly at our Professionals' Award Ceremony where more than 60 blue chip employers gathered to share in the insights gained during our 2010 research period. Q2 will undoubtedly continue to challenge us to find new ways of surprising and delighting our clients. |
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Magnet Communications |
Magnet Fusion (Pty) Ltd |
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