Background

Magnet Communications forms part of Universum, the global leader in the field of employer branding. Universum has operations in Europe, the US, Asia, Australia and Africa. Its unique competence is based on its extensive annual global surveys of the talent market covering more than 500 000 respondents (students, MBAs and professionals) in 32 countries.

Magnet Communications has been the leading employer branding specialist in South Africa since 2004. Among other things, our research allows us to identify South Africa’s IDEAL™ Employers  — as voted by more than 13 400 working professionals and 38 700 university students — on an annual basis. Our IDEAL™ Employer award ceremonies are prestigious events, attended by most of the country’s blue chip companies.